General

General

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A COLLECTIVE STORY WORTH TELLING Romans 12 asks us to do what we believe we have been called to do-well (Romans 12: 6-8). We are to tell the world what God has placed in our heart. Our ministries vision statement is simply a summary of a collective story. Whatever our ministries vision, it is what we have been called to do collectively. An organization like your ministry is the sum total of personal Ideas, visions; purpose and direction. It is…

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The line between digital world and real world in ministry is blurring. If we are to try and build a strategy that flawlessly moves and shifts between real and digital worlds, we need to look at changing the focus of our strategies. We should no longer have a strategy for the platform (digital or real world, on-stage or YouTube) but for the people we are trying to reach and engage.

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YOUR DIGITAL STRATEGY 2 Digital channels and their consumption by your audience move and shift with trends and generations. Organizations, ministries included, have positioned themselves digitally depending on their message and product – choosing the best digital channel that would get them the best sales. But if we are going to take our mission and vision to the audience God has laid on our heart in a way that makes people feel “genuinely loved” (Romans 12:9), we have to sacrifice…

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YOUR DIGITAL STRATEGY 1 For a long time, ministries have simply adopted their vision or mission statement as their digital purpose. And while the essence of the statement is very applicable to a ministry’s digital behavior, each element of the mission and vision statement needs to be digitally understood and a strategy decided upon to see those elements implemented. Your strategy needs to capture the essence of your ministry but clearly articulate how that vision and mission will be translated…

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THE ROMANS 12 TEMPLATE Romans 12 has a template that we can all learn from as to our ministry’s engagement. Looking through the digital lens, one can clearly see a Digital Ministry Engagement template. Here is the Romans 12 Template Outline: General Strategy and Engagement Principles: Romans 12:1-2 Followers Likes and Promotion: Romans 12:3 Sharing, Links and Partnerships: Romans 12:4-5;16 Content Management: Romans 12:6-8 Community Engagement and Response: Romans 12:9-13 Negative Publicity / Blocking and Unfollowing: Romans 12:14-15; 17-21 Dialogue…

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MOVEMENT Many years ago, when I was building a digital agency in South Africa, I was intrigued by the ability of Scripture to impact my business. At the time I was soaking in the book of Nehemiah and built an entire business plan based on Nehemiah’s story. Nehemiah was able to create a social movement that managed to achieve an enormous task and I was completely sold out to building a business built campaigns for my clients that did the…

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INTRODUCTION TO DIGITAL MINISTRY He longs for everyone to embrace his life and return to the full knowledge of the truth. (#LooseNone) – 1 Timothy 2:4 (TPT). Whatever your ministry, you will at some point need to engage digitally. You may be fighting this idea, or you may have already embraced digital as a platform for your ministry and use one or many digital tools to reach your audience. The Digital Ministry methodology is not about trying to convince you…

Blur

When looking at many churches embracing a digital approach to ministry, I have noticed two things. First, to start with, their discipleship journey, vision and mission is not well defined in the brick and mortar environment. Ask any one of your church members what the vision of the church is, and what the steps are towards the church achieving their goals, and you may be surprised as to their answers. What is even more concerning is that not many members…
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